The total market for tobacco products in Canada comprises of four main sectors: manufactured cigarettes, cigars/cigarillos, smoking tobacco and smokeless tobacco. Each sector has suffered a decline over the period under review, particularly in the last few years, with both federal and provincial governments influencing market trends with taxation policies that remain complex and applied at different levels according to province despite some degree of increasing standardization.
- There has been a steady decline in smoking tobacco sales in recent years, more than 80% below 1990 levels with further forecasts expected for 2015. Manufactured cigarettes are also declining at a similar rate as overall smoking prevalence decreases across Canada
- Since 2003 consumption has fallen away quite dramatically. Tax rises, growing illicit consumption and increased competition from value cigarettes are the main factors behind a collapse in official sales
- Within the overall market for smoking tobacco, FCT has clear dominance. This has largely remained unchanged over the review period, although it did reach a record high of over 98% in 2014, with a further increase forecast for 2015