Beauty Retailing - Ireland - February 2016


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Mintel

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The beauty retailing sector is a fairly resilient market in IoI given that most beauty products are deemed as daily essentials. However, the changing shopping habits of consumers has seen many venturing into discounters and online to avail of discounted prices that allow them to remain on trend without breaking the bank.

Table of Content

Overview

What you need to know
Issues covered in this report

Executive Summary

The market
Figure 1: Estimated segmentation of the beauty and personal care market, IoI, 2016
The market
Consumer confidence on the rise in 2015
Desktop/laptop is the most popular device to purchase beauty products
Social media offers a channel for beauty retailing
Rise in male grooming
Companies, brands and innovations
The consumer
Mass market beauty products dominate in most categories
Figure 2: Types of beauty products that consumers typically buy, NI and RoI, November 2015
Boots is the most popular store for purchasing beauty products
Figure 3: Top retailers used to purchase beauty and personal care products in the last 12 months, by type of retailer, NI and RoI, November 2015
Irish consumers reluctant to trust beauty claims
Figure 4: Agreement with statements relating to beauty and personal care, NI and RoI, November 2015
Nail treatment is the most popular beauty treatment
Figure 5: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), NI and RoI, November 2015
What we think

Issues and Insights

How is the beauty market expected to perform in 2016?
The facts
The implications
What are the most popular beauty products purchased?
The facts
The implications
Where are consumers purchasing beauty products?
The facts
The implications
What are the top beauty treatments in IoI?
The facts
The implications

The Market – What You Need to Know

Beauty market estimated for 3% growth in 2016
Colour cosmetics represents the largest segment of sales
Consumer confidence on the rise in 2015
Desktop/laptop is the most popular device to purchase beauty products
Social media offers a channel for beauty retailing
Rise in male grooming

Market Size and Forecast

Beauty market estimated for 3% growth in 2016
Figure 6: Estimated value of the IoI, RoI and NI beauty and personal care markets, 2011-21
Colour cosmetics largest beauty category
Figure 7: Estimated segmentation of the beauty and personal care market, IoI, 2016
Artisan fragrances offer potential
Skin and body care products show potential for discounters and own-label
Mass market brands dominate market

Market Drivers

Consumer confidence on the rise
Figure 8: Consumer confidence index, NI, December 2012-15
Figure 9: Consumer confidence index, RoI, September 2014-15
Desktop/laptop is the most popular device to purchase beauty products
Figure 10: Consumers who have bought beauty/personal care items online in the last 12 months, by device, NI and RoI, December 2014
Social media offers a channel for beauty retailing
Figure 11: Social networks used by consumers at least once per week, by gender, NI and RoI, March 2015
Three in four consumers purchase beauty products
Figure 12: Consumers which have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for yourself or someone else in the last 12 months, by demographics, NI and RoI, November 2015
An aging population offers scope for beauty salons
Rise in male grooming offers opportunities for beauty salons
Figure 13: Men who typically purchase beauty and personal care products, by type, NI, November 2015
Figure 14: Men who typically purchase beauty and personal care products, by type, RoI, November 2015

Companies and Innovations – What You Need to Know

Long lasting claims remain most prevalent
Scope for more niche fragrances to enter the market
Consumers want au natural
Beard maintenance
Coty launches gender neutral fragrance
Estée Lauder capitalises on the booming male grooming market
L’Oréal enters the wearable technology market

Who’s Innovating?

Long-lasting claims remain most prevalent
Figure 15: Top five claims of new product launches within the colour cosmetics market, February 2011-16
Branded label dominates NPD in fragrance category
Figure 16: Share of branded and private label launches in the fragrance category, February 2011-16
Consumers want au natural
Beard grooming market booms
Micellar water brings convenience to skincare

Company Profiles

Manufacturers
Coty Inc
Key facts
Product portfolio
Brand NPD
Recent developments
Estée Lauder
Key facts
Brands and products
Brand NPD
Recent developments
Johnson & Johnson
Key facts
Product portfolio
Brand NPD
L’Oréal UK and Ireland
Key facts
Product portfolio
Brand NPD
Recent developments
LVMH (Moët Hennessy – Louis Vuitton)
Key facts
Product portfolio
Brand NPD
Recent developments
Procter & Gamble Co (P&G)
Key facts
Product portfolio
Brand NPD
Recent developments
Unilever
Key facts
Product portfolio
Brand NPD
Recent development
Retailers
A.S. Watson (Superdrug, Perfume Shop, Savers)
Key facts
Product portfolio
Brand NPD
Recent development
Debenhams
Key facts
Product portfolio
Brand NPD
Recent developments
Gordons Chemist
Key facts
Product portfolio
Lush
Key facts
Product portfolio
Brand NPD
Recent developments
The Body Shop
Key facts
Product portfolio
Brand NPD
Recent developments
Walgreens Boots Alliance
Key facts
Product portfolio
Brand NPD
Recent developments

The Consumer – What You Need to Know

Mass market beauty products dominate in most categories
Premium brands demanded in fragrance market
Boots is the most popular for purchasing beauty products
Irish consumers reluctant to trust beauty claims
Nail treatment is the most popular beauty treatment

The Consumer – Types of Beauty Products Purchased

Mass market brands dominate facial skincare sector
Figure 17: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, NI and RoI, November 2015
Own-label body care products driven by younger consumers
Figure 18: Types of body care products (eg moisturiser, exfoliator) that consumers typically use, NI and RoI, November 2015
Figure 19: Types of own-label (budget and premium own-label) body care products (eg moisturiser, exfoliator) that consumers typically use, by age, NI and RoI, November 2015
Make-up innovations points to long-lasting claims
Figure 20: Type of make-up (eg lipstick, concealer, eyeliner) that consumers typically use, NI and RoI, November 2015
Premium brands excel in fragrance market
Figure 21: Type of fragrances/aftershave that consumers typically use, NI and RoI, November 2015
Opportunity for customisation in fragrance market

The Consumer – Stores Used to Purchase Beauty and Personal Care Items

Beauty specialists most popular for purchasing beauty products
Figure 22: Main retailers used to purchase beauty and personal care products in the last 12 months, by type of retailer, NI and RoI, November 2015
Boots appeals to all ages
Figure 23: Consumers who purchased beauty and personal care products from Boots in the last 12 months, by gender and age, NI and RoI, November 2015
Tesco is the most popular supermarket for beauty products
Figure 24: Supermarkets used to purchase beauty and personal care products in the last 12 months, NI and RoI, November 2015
Online-only stores offer a new opportunity for beauty brands
Figure 25: Consumers who purchased beauty and personal care products from online-only retailer/auction site (eg Amazon, Lookfantastic, eBay) stores in the last 12 months, by age of children, NI and RoI, November 2015

The Consumer – Attitudes towards Beauty and Personal Care

Irish consumers reluctant to trust beauty claims
Figure 26: Agreement with statements relating to beauty and personal care, NI and RoI, November 2015
Premium brands seen as good gifts
Half of Irish consumers do not trust beauty product claims
Figure 27: Agreement with the statement ‘I do not trust all the claims made by some skincare products (eg anti-ageing), by age and gender, NI and RoI, November 2015
Mature consumers most likely to think packaging has less importance
Figure 28: Agreement with the statement ‘Packaging is not important to me when buying beauty products’, by age, NI and RoI, November 2015
All natural ingredients appeals to women
Figure 29: Agreement with the statement ‘I would like to see more beauty ranges with all-natural ingredients’, by gender, NI and RoI, November 2015
A third see premium own-label as offering better value than branded options
Figure 30: Agreement with the statement ‘I think premium own brands beauty products (eg Boots No7, L'Occitane) are better value for money compared to premium/luxury brands (eg Benefit, Lancôme)’, by age, NI and RoI, November 2015

The Consumer – Types of Beauty or Grooming Treatments Purchased

Nail treatment is the most popular beauty treatment
Figure 31: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), NI and RoI, November 2015
Nail treatments driven by younger consumers
Figure 32: Consumers who have had nail treatment (ie manicure) done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by gender and age, NI and RoI, November 2015
Body hair removal usage peaks among younger consumers
Figure 33: Consumers who have had body hair removal (eg waxing) done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by age, NI and RoI, November 2015
Full-time workers least likely to have time for hair removal treatments
Figure 34: Consumers who have had facial hair removal (eg threading) done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by occupation, NI and RoI, November 2015

Appendix – Data Sources, Abbreviations and Supporting Information

Definition
Data sources
Abbreviations

Appendix

NI Toluna data
Figure 35: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, by demographics, NI, November 2015
Figure 36: Types of bodycare products (eg moisturisers, exfoliators) products that consumers typically buy, by demographics, NI, November 2015
Figure 37: Types of make-up (eg lipstick, concealer, eyeliner) products that consumers typically buy, by demographics, NI, November 2015
Figure 38: Types of fragrances/aftershave products that consumers typically buy, by demographics, NI, November 2015
Figure 39: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for yourself or someone else in the last 12 months, by demographics, NI, November 2015
Figure 40: Beauty specialists have visited to buy beauty products in the last 12 months, by demographics, NI, November 2015
Figure 41: Supermarkets consumers have visited to buy beauty products in the last 12 months, by demographics, NI, November 2015
Figure 42: Department stores consumers have visited to buy beauty products in the last 12 months, by demographics, NI, November 2015
Figure 43: Other types of retailers consumers have visited to buy beauty products in the last 12 months, by demographics, NI, November 2015
Figure 44: Agreement with statements relating to buying beauty items, by demographics, NI, November 2015
Figure 45: Agreement with statements relating to buying beauty items, by demographics, NI, November 2015 (continued)
Figure 46: Agreement with statements relating to buying beauty items, by demographics, NI, November 2015 (continued)
Figure 47: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, NI, November 2015
Figure 48: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, NI, November 2015 (continued)
Figure 49: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, NI, November 2015 (continued)
RoI Toluna data
Figure 50: Types of facial skincare products (eg cleansers, toners) products that consumers typically buy, by demographics, RoI, November 2015
Figure 51: Types of bodycare products (eg moisturisers, exfoliators) products that consumers typically buy, by demographics, RoI, November 2015
Figure 52: Types of make–up (eg lipstick, concealer, eyeliner) products that consumers typically buy, by demographics, RoI, November 2015
Figure 53: Types of fragrances/aftershave products that consumers typically buy, by demographics, RoI, November 2015
Figure 54: If consumers have bought any make-up (eg lipstick, mascara), skincare products (eg facial, bodycare), fragrances and/or aftershave products for yourself or someone else in the last 12 months, by demographics, RoI, November 2015
Figure 55: Beauty specialists have visited to buy beauty products in the last 12 months, by demographics, RoI, November 2015
Figure 56: Supermarkets consumers have visited to buy beauty products in the last 12 months, by demographics, RoI, November 2015
Figure 57: Department stores consumers have visited to buy beauty products in the last 12 months, by demographics, RoI, November 2015
Figure 58: Other types of retailers consumers have visited to buy beauty products in the last 12 months, by demographics, RoI, November 2015
Figure 59: Agreement with statements relating to buying beauty items, by demographics, RoI, November 2015
Figure 60: Agreement with statements relating to buying beauty items, by demographics, RoI, November 2015 (continued)
Figure 61: Agreement with statements relating to buying beauty items, by demographics, RoI, November 2015 (continued)
Figure 62: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, RoI, November 2015
Figure 63: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, RoI, November 2015 (continued)
Figure 64: Types of beauty or grooming treatments consumers have had done at a spa, beauty/grooming salon or other treatment area in the last 12 months (excluding home treatments), by demographics, RoI, November 2015 (continued)

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