Electrical Goods Retailing - Germany - February 2016


#590566

N/A

Mintel

$ 1612

In Stock

When buying online consumers appreciate not just the low prices, but also how easy the whole process has been made. The store-based specialists have finally realised that they need to offer e-commerce to compete, but the winners will be those that effectively leverage the competitive advantage of their store networks and staff expertise, combining it with technology, both in-store and online, to enable customers to buy what they want, when they want, how they want.