US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting goods and Toys; By Leagues - NFL, NBA, MLB, NHL; By Key Players - Competitive Landscape)


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Azoth Analytics

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Licensed Sports Merchandise Market in US is seeing rapid expansion amidst increasing popularity of leagues and their TV Viewership which has resulted in the increase in retail sales of licensed sports based categories.

US Licensed Sports Merchandise Market has been growing at a moderate rate over the last five years with growth being majorly driven by increasing popularity of leagues , increasing TV deal /partnerships of major professional leagues , surging demand for licensed sports apparel as well as licensed multimedia products ( Videogames /Software ) who are targeting the underserved market ( Children’s segment ) in sports licensing and have been propelling the growth in the US Licensed Sports Merchandise Market.

According to Azoth Analytics research report, “US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) – (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting goods and Toys; By Leagues – NFL, NBA, MLB, NHL; By Key Players – Competitive Landscape)”, the market is dominated by professional sports leagues and increasing demand and fascination of consumers towards licensed sports goods as well as the increase in popularity of leagues across US which make up for a considerable share on the heels of Increasing adoption of licensed sports apparel for their favourite team and player . Among the segments, sports Apparel have the highest growth rate while among the sporting equipment, videogames/software are expected to grow at a faster rate as compared to sporting goods & toys and games. The market is ripe for swift expansion with key players of the industry licensee include VF Corporation , Adidas – Reebok , Nike , G-III Apparel & Jarden Corporation. 

Scope of the Report

“US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) – (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting goods and Toys; By Leagues – NFL, NBA, MLB, NHL; By Key Players – Competitive Landscape)” analyses the following aspects:

US Licensed Sports Merchandise Market Size & Forecast (By Value)

  • Market Segmentation - Licensed Sports Apparel , Footwear & Equipment
  • Executive Summary – Market, Drivers & Challenges and Trends
  • Professional Sports League in US

Why You Should Buy This Report?

  • To gain an in-depth understanding of US Licensed Sports Merchandise Market 
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants align their market-centric strategies
  • To obtain research based business decision and add weight to presentations
  • To gain competitive knowledge of leading players
  • To avail limited customization in the report without any extra charges

Table of Content

1. Research Methodology

2. Global Licensed Merchandise Market  Overview

3. US Licensed Merchandise Market Overview 

4.  Global Licensed  Market Size, Growth & Forecast 
4.1.Retail Sales of  Global Licensed  Merchandise , By Value (Historic 2010-15)
4.2 Retail Sales of  Global Licensed  Merchandise , By Value ( Forecast 2016 F- 2021F)
4.3.US Licensed Merchandise Market  2015 & 2021F,  Focus on North America
4.3.1. Retail Sales of  US  Licensed  Merchandise , By Value (Historic 2010-15)
4.3.2 Retail Sales of Licensed Merchandise  Accessories in North America 2013 -14  
4.3.3. Retail Sales of  US Licensed  Merchandise , By Value ( Forecast 2016 F- 2021F)
4.4.US Licensed Sports Based Merchandise  Market Outlook 
4.4.1. US Licensed Sports Based Merchandise  Market By Value  (Historic 2010-2015)
4.4.2. US Licensed Sports Based Merchandise  Market , By Value  ( Forecast  2016E-2021F)
4.5.US Licensed  Sports Apparel Market  Growth & Forecast  
4.5.1. US Licensed  Sports Apparel Market , By Value  (Historic 2010-2015)
4.5.2. Average TV  Viewership of NHL in millions
4.5.3Average TV  Viewership of MLB  in millions
4.5.4US Licensed Sports Apparel Market , By Value ( Forecast 2016E-2012F)
4.6US Licensed Sports Footwear Market Growth & Forecast 
4.6.1US Licensed Sports Footwear Market , By Value( Historic 2010-2015)
4.6.2Average TV Viewership Of College Sports during Spring 2011 Season to Autumn 2014 Season in Millions 
4.6.3US Licensed Sports Footwear Market , By Value(  Forecast 2016E- 2021F)
4.7US Licensed  Sports  Equipment  Market  Growth & Forecast  
4.7.1US Licensed  Sports Equipment Market , By Value  ( Forecast  2010-2015)
4.7.2Market share of major licensed  product  categories in Sporting Equipment  (2013 -2014)
4.7.3US Licensed  Sports  Equipment Market ,  By Value  ( Forecast 2016E- 2021F)

5. Market Dynamics 
5.1Emerging Trends
5.2Challenges 
5.3Growth & Drivers

6. Major Professional Sports League in US 
6.1 Competitive analysis of retail sales of licensed merchandise – Sports League
6.2 Competitive Positioning of major sports league
6.3National Hockey League
6.4National Basketball Association 
6.5National Football League

7. Company Profiles
7.1VF Corporation 
7.2Jarden
7.3Nike
7.4Adidas- Reebok 
7.5G-III Apparel 
7.6Dick’s Sporting Goods 
7.7Under Armour 
7.8New Era Cap
7.9Knight Apparels
7.10Great American Products

8. Strategic Recommendations


Figure 1: Retail Sales of Global Licensed Merchandise Market , By Value ( 2010-2015) in USD Billion
Figure 2: Retail Sales of Global Licensed Merchandise Market , By Value, Forecast( 2016E-2021F)
Figure 3: Retail Sales of US Licensed   Merchandise ,  By Value  ( 2010-2015) in USD Billion
Figure 4: Retail Sales of Licensed Merchandise Accessories in North America 2013-14 in USD Billion
Figure 5: Retail Sales of US Licensed Merchandise ,  By Value , (2016E -202F) in USD Billion 
Figure 6: Retail Sales of US Licensed Sports Based Merchandise , By Value ( 2010-2015) in USD Billion 
Figure 7: Retail Sales of US Licensed Sports Based Merchandise , By Value, (2016E -202F) in USD Billion 
Figure 8: Retail Sales of  US Licensed Sports Apparel , By Value ,( 2010-2015) in USD Billion 
Figure 9: Average TV Viewership of NHL in millions 
Figure 10: Average TV Viewership of MLB in millions 
Figure 11: Retail Sales of  US Licensed Sports Apparel , By Value ,(2016E -202F) in USD Billion 
Figure 12: Retail Sales of  US Licensed Sports Footwear , By Value ,( 2010-2015) in USD Billion 
Figure 13: Average TV Viewership of College Sports 2011-2014 in millions 
Figure 14: Retail Sales of US Licensed Sports Footwear, By Value, (2016E -202F) in USD Billion 
Figure 15: Retail Sales of US Licensed Sports Equipment, By Value, (2010-2015) in USD Billion 
Figure 16: Market Share of Major Licensed Sports Category in Sports Equipment -2013
Figure 17: Market Share of Major Licensed Sports Category in Sports Equipment -2014
Figure 18: Retail Sales of US Licensed Sports Equipment, By Value, (2016E-2021F) in USD Billion
Figure 19: Fan Ranking of Top 5 NHL Teams 2015
Figure 20:TV Viewership of NHL (2011-15) and Stanley Cups (2012-15)
Figure 21: Average game attendance NHL 2010-2015
Figure 22: Average Ticket Price NHL 2010-15
Figure 23: Fan ranking of Top 5 NBA teams 2015
Figure 24:Fan value of top 5 NBA teams  
Figure 25: TV Viewership of NBA Regular Season (2011-2015)
Figure 26: Average Game Attendance of NBA 2011-2015
Figure 27:Average ticket Price of NBA (2010-2015)
Figure 28:Fan Rankings of Top 5 NFL Teams 2015
Figure 29:Average Game Attendance of NFL 2011-2015
Figure 30:Average ticket Price of NFL (2010-2015)
Figure 31:Fan Rankings of Top 5 NFL Teams 2015
Figure 32:Average Game  Attendance of NFL 2011-2015
Figure 33:Average ticket Price of NFL (2010-2015) 
Figure 34:TV  Viewership of  MLB  Regular Season ( 2011-2015) ESPN  Telecast 
Figure 35:Average Game Attendance of MLB ( 2011-2015) 
Figure 36:Average Ticket Price of MLB ( 2010-2015)
Figure 37:VF  Corporation Revenue (2011-15) 
Figure 38:VF  Corporation EBITDA growth ( 2011-2015) 
Figure 39:Year wise Significant Acquisition by Jarden 
Figure 40:Jarden Revenue (2011-2015)
Figure 41:Jarden  EBITDA  growth ( 2011-2015) 
Figure 42:Nike  Wholesale Equivalent Revenue  by Product Categories 2014
Figure  43: Nike  Wholesale Equivalent Revenue  by Product Categories 2015
Figure  44:Nike Revenue 2011-2015
Figure 45: Nike EBITDA growth 2011-2015 
Figure 46:Adidas – Reebok Brand Portfolio 
Figure 47:Adidas – Reebok Revenue  (2011-2015) 
Figure 48:Adidas – Reebok  EBITDA Growth 2011-2015
Figure 49:G-III apparel Licensed Brands Under Various Product Categories 
Figure 50:Market Share of licensed , non licensed  & retail operations of G-III Apparel  2015 
Figure 51:G-III Apparel Revenue 2011-2015
Figure 52:G-III Apparel EBITDA  Growth 2011-2015
Figure 53:Market Share of Dick’s Sporting Goods  by Business Segments 2014
Figure 54:Dick’s Sporting Goods Revenue 2011-2015
Figure 55:Dick’ s Sporting Goods EBITDA Growth 
Figure 56:Top 5 Licensee  Revenue 2011-2015 in USD Billion 
Figure 57:Gross Income of Top 5 Licensee  2011-2015  in USD Billion 
Figure 58:PBT of Top 5 Licensee 2011-2015 in USD Billion 
Figure 59:EBITDA  of Top 5 Licensee 2011-2015 in USD Billion 
Figure 60:PAT of Top 5 Licensee 2011-2015  in USD Billion 
Figure 61:Under Armour Net Revenues by Product Category 2014
Figure 62:Under Armour Net Revenues by Distribution 2014