Global Medical Devices Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies


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134pages

ICD Research

$ 2000

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Synopsis

  • Analysis of opinions drawn from leading medical device industry executives 
  • Analysis on how medical device companies media spend, marketing and sales strategies and practices are set to change in 20112012
  • Analysis on spending plans, media budget allocations, challenges and sales strategies of leading aerospace industry suppliers

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading medical device industry executives. It analyzes how medical device companies procurement expenditure, business strategies and practices are set to change in 20112012. This report gives you access to the category-level spending outlooks, budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies future growth of buyers and suppliers, M&A and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

  • The opinions and forward looking statements of 385 industry executives have been captured in our in-depth survey, of which 57% represent Director and C-level respondents
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
  • In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
  • The report examines current practices and provides future expectations over the next 12-24 months
  • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
  • This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of medical device industry buyers
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Key Highlights

  • China, Brazil and India are predicted to be the fastest growing regions among developing countries for the medical devices industry. Stronger economic growth, government funding and reforms, changing consumer lifestyles, increasing penetration of medical insurance products, rise in disposable income in these regions are fueling growth.
  • A total of XX% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only XX% looking to decrease it.
  • Overall, XX% of respondents from suppliers industry consider ability to target specific audience niches to be a key factor in selection of a marketing vendor.
Table Of Content

1 Introduction

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Industry Dynamics
3.1 Revenue growth expectations
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior-level respondents
3.2 Future developments in business structure
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.3 Merger and acquisition activity predictions
3.3.1 Merger and acquisition activity predictions by buyers
3.3.2 Merger and acquisition activity predictions by suppliers
3.3.3 Merger and acquisition activity predictions by region
3.3.4 Merger and acquisition activity predictions by company turnover

4 Medical Devices Market Growth Outlook
4.1 Demand in emerging markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover

5 Threats and Opportunities for the Medical Device Industry
5.1 Leading business concerns for 20112012
5.1.1 Leading business concerns for 20112012 by company type
5.1.2 Leading business concerns for 20112012 by region
5.1.3 Leading business concerns for 20112012 by company turnover
5.2 Key supplier actions to maintain and win buyer business
5.2.1 Actions to maintain and secure buyer business by region
5.2.2 Actions to maintain and secure buyer business by turnover
5.2.3 Actions to maintain and secure buyer business by procurement budget
5.2.4 Actions to maintain and secure buyer business by purchasing decision authority

6 Medical Device Industry Supplier Marketing Spend Activity
6.1 Annual marketing budgets: medical device industry suppliers
6.1.1 Annual marketing budgets by region
6.1.2 Annual marketing budgets by company turnover
6.2 Planned change in marketing expenditure levels
6.2.1 Planned change in marketing expenditure levels by region
6.2.2 Planned change in marketing expenditure levels by company turnover
6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
6.3 Future investment by media channel
6.3.1 Future investment by media channel by region
6.3.2 Planned change in marketing spend by company turnover
6.4 Supplier future investment in marketing and sales technology
6.4.1 Planned investment in marketing and sales technologies by region
6.4.2 Planned investment in marketing and sales technologies by company turnover

7 Marketing and Sales Behaviors and Strategies in 20112012
7.1 Key marketing aims of suppliers for 20112012
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by company turnover
7.1.3 Key marketing aims by revenue growth expectations
7.2 Essential amendments to marketing activities in 20112012
7.2.1 Amendments to marketing activities by region
7.2.2 Amendments to marketing activities by company turnover
7.3 Use of new media for business prospects
7.3.1 Use of new media by region
7.3.2 Use of new media by company turnover
7.4 Critical success factors for choosing a marketing agency
7.4.1 Critical success factors by region
7.4.2 Critical success factors by company turnover

8 Appendix
8.1 Full survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

Table 1: Total Global Medical Device Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organization (%), 2011
Table 5: Buyer Respondents by Region (%), 2011
Table 6: Supplier Respondents by Job Role (%), 2011
Table 7: Supplier Respondents by Total Number of Employees in Organization (%), 2011
Table 8: Supplier Respondents by Global Company Turnover (%), 2011
Table 9: Supplier Respondents by Region (%), 2011
Table 10: Revenue Growth Optimism (%), 20092011
Table 11: Revenue Growth Optimism by Buyers (%), 20092011
Table 12: Revenue Growth Optimism by Suppliers (%), 20092011
Table 13: Revenue Growth Optimism by Region (%), 20092011
Table 14: Revenue Growth Optimism by Turnover (%), 2011
Table 15: Revenue Growth Optimism by Senior-Level Respondents (%), 2011
Table 16: Changes in Business Structure, Medical Device Manufacturer Industry (%), 2011
Table 17: Changes in Business Structure, Medical Device Industry Supplier Industry (%), 2011
Table 18: Merger and Acquisition Expectations, Medical Devices Manufacturer Industry (%), 20092011
Table 19: Merger and Acquisition Expectations, Medical Devices Industry Supplier (%), 20092011
Table 20: Merger and Acquisition Activity Expectations by Region (%), 2011
Table 21: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011
Table 22: Demand in Emerging Markets by Medical Device Manufacturers (%), 2011
Table 23: Demand in Emerging Markets by Medical Device Industry Suppliers (%), 2011
Table 24: Growth Expectations in Developed Countries by Medical Device Manufacturers (%), 2011
Table 25: Growth in Developed Countries by Medical Device Industry Suppliers (%), 2011
Table 26: Leading Business Concerns (%), 20092010, 20102011 and 20112012
Table 27: Leading Business Concerns by Company Type (%), 20112012
Table 28: Leading Business Concerns by Region (%), 20112012
Table 29: Leading Business Concerns by Company Turnover (%), 20112012
Table 30: Actions to Maintain and Secure Buyer Business, Buyer Responses (%), 2011
Table 31: Actions to Maintain and Secure Buyer Business, Buyer vs. Supplier Responses (%), 2011
Table 32: Actions to Maintain and Secure Buyer Business by Region (%), 2011
Table 33: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Table 34: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011
Table 35: Annual Marketing Budgets: Medical Device Industry Suppliers (%), 20092011
Table 36: Annual Marketing Budgets by Region (%), 2011
Table 37: Annual Marketing Budgets by Company Turnover (%), 2011
Table 38: Change in Marketing Expenditure: Medical Device Industry Suppliers (%), 20092011
Table 39: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Table 40: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 41: Net Change in Planned Marketing Expenditure, All Industries (%) 2011
Table 42: Future Investment by Media Channels: Medical Device Industry Suppliers, 2011
Table 43: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Table 44: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Table 45: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Table 46: Key Marketing Aims: Medical Device Industry Suppliers (%), 2011
Table 47: Amendments to Marketing Activities (% Supplier Comparison), 2011
Table 48: Amendments to Marketing Activities by Region (%), 2011
Table 49: Amendments to Marketing Activities by Company Turnover (%), 2011
Table 50: Use of New Media by Suppliers (% Supplier Comparison), 2011
Table 51: Use of New Media by Region (%), 2011
Table 52: Use of New Media by Company Turnover (%), 2011
Table 53: Critical Success Factors: Medical Device Industry Suppliers (%), 20092011
Table 54: Critical Success Factors by Region (%), 2011
Table 55: Critical Success Factors by Company Turnover (% ), 2011
Table 56: Survey Results - Closed Questions

Figure 1: Revenue Growth Optimism (%), 20092011
Figure 2: Revenue Growth Optimism by Company Type (%), 20092011
Figure 3: Revenue Growth Optimism by Region (%), 20092011
Figure 4: Revenue Growth Optimism by Turnover (%), 2011
Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2011
Figure 6: Company Revenue Growth Optimism: Cross-Industry Comparisons (%), 2011
Figure 7: Changes in Business Structure, Medical Device Manufacturer Industry (%), 2011
Figure 8: Changes in Business Structure, Medical Device Industry Supplier Industry (%), 2011
Figure 9: Merger and Acquisition Expectations, Medical Devices Manufacturer Industry (%), 20092011
Figure 10: Merger and Acquisition Expectations, Medical Devices Industry Supplier (%), 20092011
Figure 11: Merger and Acquisition Activity Expectations by Region (%), 2011
Figure 12: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011
Figure 13: Top Ten Growth Regions (%), 2011
Figure 14: Top Five Emerging Markets, 2011
Figure 15: Demand in Emerging Markets by Medical Device Manufacturers (%), 2011
Figure 16: Demand in Emerging Markets by Medical Device Industry Suppliers (%), 2011
Figure 17: Demand in Emerging Markets by Region (%), 2011
Figure 18: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 19: Top Five Developed Regions by Growth (%), 2011
Figure 20: Growth Expectations in Developed Countries by Medical Device Manufacturers (%), 2011
Figure 21: Growth in Developed Countries by Medical Device Industry Suppliers (%), 2011
Figure 22: Growth Expectations in Developed Countries by Region (% Increase Responses), 2011
Figure 23: Growth Expectations in Developed Countries by Company Turnover (% Increase), 2011
Figure 24: Leading Business Concerns (%), 20112012
Figure 25: Leading Business Concerns (%), 20112012
Figure 26: Actions to Maintain and Secure Buyer Business, Buyer Responses (%), 2011
Figure 27: Actions to Maintain and Secure Buyer Business, Buyer vs. Supplier Responses (%), 2011
Figure 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 29: Actions to Maintain and Secure Buyer Business, Purchasing Decision Authority (%), 2011
Figure 30: Annual Marketing Budgets of Medical Devices Industry Suppliers (%), 20092011
Figure 31: Annual Marketing Budgets by Region (%), 2011
Figure 32: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 33: Change in Marketing Expenditure: Medical Device Industry Suppliers (%), 20092011
Figure 34: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 35: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 36: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Figure 37: Future Investment by Media Channels: Medical Device Industry Suppliers, 2011
Figure 38: Future Investment by Media Channels by Region (% Increase Responses), 2011
Figure 39: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2011
Figure 40: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Figure 41: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 42: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Figure 43: Key Marketing Aims: Medical Device Industry Suppliers (%), 2011
Figure 44: Key Marketing Aims by Region (%), 2011
Figure 45: Key Marketing Aims by Company Turnover (%), 2011
Figure 46: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Figure 47: Amendments to Marketing Activities (% Supplier Comparison), 2011
Figure 48: Amendments to Marketing Activities by Region (%), 2011
Figure 49: Amendments to Marketing Activities by Company Turnover (%), 2011
Figure 50: Use of New Media by Suppliers (% Supplier Comparison), 2011
Figure 51: Use of New Media by Region (%), 2011
Figure 52: Use of New Media by Company Turnover (%), 2011
Figure 53: Critical Success Factors: Medical Device Industry Suppliers (%), 2011
Figure 54: Critical Success Factors by Region (%), 2011
Figure 55: Critical Success Factors by Company Turnover (%), 2011