Global Pharmaceutical Supplier Industry Outlook Survey 20112012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies



ICD Research

$ 2000

In Stock


Analysis of opinions drawn from leading pharmaceutical industry executives 
Analysis on how pharmaceutical companies media spend, marketing and sales strategies and practices are set to change in 20112012
Analysis on spending plans, media budget allocations, challenges and sales strategies of leading pharmaceutical industry suppliers


This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading pharmaceutical industry executives. It analyzes how pharmaceutical industry suppliers media spend, marketing and sales strategies and business practices are set to change in 20112012. This report gives you access to media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.


  • The opinions and forward looking statements of 764 industry executives have been captured in our in-depth survey, of which 41% represent Director and C-level respondents
  • The report is based on primary research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
  • In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
  • The report examines current practices and provides future expectations over the next 12-24 months
  • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
  • This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers
Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches and pricing patterns your competitors are using to win business 
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights

China, India and Brazil are predicted to be the fastest growing regions among developing countries for the pharmaceutical industry. An aging population, growth of chronic diseases, expanding healthcare insurance coverage, urbanization and increasing investment in rural healthcare services are major drivers for growth. A total of XX.XX% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only XX.XX% looking to decrease it. Overall, XX.XX% of respondents from the supplier industry consider ability to target specific audience niches to be a key factor in selection of a marketing vendor.