Digital Advertising - UK - March 2016


#663856

N/A

Mintel

$ 2835

In Stock

The digital channel provides advertisers with a unique benefit that is difficult to replicate using other media formats - the ability to target a specific individual, with a specific message, at a specific time.

In order for the industry to maintain that advantage it is crucial that brands manage the fine balance of producing engaging relevant ads without intruding on users