Feminine Hygiene and Sanitary Protection Products - US - March 2016


#667543

N/A

Mintel

$ 3996

In Stock

Growth of the overall feminine care products market has been marginal in recent years, as it faces several challenges. Women are having fewer, lighter periods, contributing to declining usage of sanitary protection, specifically tampons. However, an aging population and increased interest in cleansing products bodes well for the adult incontinence and feminine hygiene segments of the category. Discussions about menstruation and bladder leakage are also becoming less taboo, empowering women to discover solutions for their feminine care needs.