Global Transport Supplier Industry Outlook Survey 20112012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies


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130pages

ICD Research

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Synopsis

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading transport industry executives. It analyzes how transport industry suppliers media spend, marketing and sales strategies and business practices are set to change in 20112012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading transport industry executives. It analyzes how transport industry suppliers media spend, marketing and sales strategies and business practices are set to change in 20112012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

  • The opinions and forward looking statements of 863 industry executives have been captured in our in-depth survey, of which 34% represent Director and C-level respondents
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
  • The report examines current practices and provides future expectations over the next 12-24 months
  • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
  • This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers
Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of packaging buyers
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights

India, China and the Middle East are predicted to be the fastest growing regions among developing countries for the transport industry. The expansion of infrastructure activities, strong market potential and increase in passenger and cargo traffic in these regions are fueling growth.
A total of 60% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 9% looking to decrease it.
Overall, 46% of respondents from suppliers industry consider ability to target specific audience niches to be a key factor in selection of a marketing vendor.
TABLE OF CONTENTS

LIST OF FIGURES

LIST OF TABLES

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis and Report Writing
4) Quality Control
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Industry Dynamics
3.1 Revenue growth expectations
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior level respondents
3.1.5 Company revenue growth optimism, cross industry comparisons
3.2 Future developments in business structure
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.3 Merger and acquisition activity predictions
3.3.1 Merger and acquisition activity predictions by buyers
3.3.2 Merger and acquisition activity predictions by suppliers
3.3.3 Merger and acquisition activity predictions by region
3.3.4 Merger and acquisition activity predictions by company turnover

4 Transport Market Growth Outlook
4.1 Demand in emerging markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover

5 Threats and Opportunities for the Transport Industry
5.1 Leading business concerns for 20112012
5.1.1 Leading business concerns by company type in 20112012
5.1.2 Leading business concerns for 20112012 by region
5.1.3 Leading business concerns by company turnover
5.2 Key supplier actions to maintain and win buyer business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
5.2.5 Actions to maintain and secure buyer business by purchasing decision authority

6 Transport Industry Supplier Marketing Expenditure Activity
6.1 Annual marketing budgets: transport industry suppliers
6.1.1 Annual marketing budgets by suppliers
6.1.2 Annual marketing budgets by region
6.1.3 Annual marketing budgets by turnover
6.2 Planned change in marketing expenditure levels
6.2.1 Planned change in marketing expenditure levels by suppliers
6.2.2 Planned change in marketing expenditure levels by region
6.2.3 Planned change in marketing expenditure levels by company turnover
6.2.4 Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
6.2.5 Net change in planned marketing expenditure in all industries
6.3 Future investment by media channel
6.3.1 Future investment by media channel by suppliers
6.3.2 Future investment by media channel by region
6.3.3 Planned change in procurement expenditure by company turnover
6.4 Suppliers' future investment in marketing and sales technology
6.4.1 Planned investment in marketing and sales technologies by suppliers
6.4.2 Planned investment in marketing and sales technologies by region
6.4.3 Planned investment in marketing and sales technologies by company turnover

7 Marketing and Sales Behaviors and Strategies in 20112012
7.1 Key marketing aims of suppliers for 20112012
7.1.1 Key marketing aims of suppliers
7.1.2 Key marketing aims by region
7.1.3 Key marketing aims by company turnover
7.1.4 Key marketing aims by revenue growth expectations
7.2 Essential amendments to marketing activities in 20112012
7.2.1 Amendments to marketing activities by suppliers
7.2.2 Amendments to marketing activities by region
7.2.3 Amendments to marketing activities by company turnover
7.3 Use of new media for business prospects
7.3.1 Use of new media by region
7.3.2 Use of new media by company turnover
7.4 Critical success factors for choosing a marketing agency
7.4.1 Critical success factors: by region
7.4.2 Critical success factors: by company turnover

8 Appendix
8.1 Survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer
Table 1: Total Global Transport Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Buyer Respondents by Region (%), 2011
Table 6: Supplier Respondents by Job Role (%), 2011
Table 7: Supplier Respondents by Global Company Turnover (%), 2011
Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 9: Supplier Respondents by Region (%), 2011
Table 10: Revenue Growth Optimism (%), 20102011
Table 11: Revenue Growth Optimism by Company Type (%), 20102011
Table 12: Revenue Growth Optimism by Region (%), 20102011
Table 13: Revenue Growth Optimism by Turnover (%), 2011
Table 14: Revenue Growth Optimism by Senior-Level Respondents (%), 2011
Table 15: Key Expected Changes in Business Structure (% Rail Industry Buyer Respondents), 2011
Table 16: Key Expected Changes in Business Structure (% Road Industry Buyer Respondents), 2011
Table 17: Key Expected Changes in Business Structure (% Ship Industry Buyer Respondents), 2011
Table 18: Key Expected Changes in Business Structure (% Supplier Respondents), 2011
Table 19: Merger and Acquisition Activity Expectations by Rail Industry Buyers, 20102011
Table 20: Merger and Acquisition Activity Expectations by Road Industry Buyers, 20102011
Table 21: Merger and Acquisition Activity Expectations by Ship Industry Buyers, 20102011
Table 22: Merger and Acquisition Activity Expectations by Suppliers, 20102011
Table 23: Merger and Acquisition Activity Expectations by Region, 2011
Table 24: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Table 25: Demand in Emerging Markets (% Rail Industry Buyer Respondents), 2011
Table 26: Demand in Emerging Markets (% Road Industry Buyer Respondents), 2011
Table 27: Demand in Emerging Markets (% Ship Industry Buyer Respondents), 2011
Table 28: Demand in Emerging Markets (% Supplier Respondents), 2011
Table 29: Growth Expectations in Developed Countries by Rail Industry Buyers (%), 2011
Table 30: Growth Expectations in Developed Countries by Road Industry Buyers (%), 2011
Table 31: Growth Expectations in Developed Countries by Ship Industry Buyers (%), 2011
Table 32: Growth Expectations in Developed Countries by Suppliers (%), 2011
Table 33: Leading Business Concerns by Company Type (%), 20112012
Table 34: Leading Business Concerns by Region (%), 20112012
Table 35: Leading Business Concerns by Company Turnover (%), 20112012
Table 36: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Table 37: Actions to Maintain and Secure Buyer Business Buyer vs. Supplier Responses (%), 2011
Table 38: Actions to Maintain and Secure Buyer Business by Region (%), 2011
Table 39: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Table 40: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011
Table 41: Annual Marketing Budgets: Supplier Responses (%), 20102011
Table 42: Annual Marketing Budgets by Region (%), 2011
Table 43: Annual Marketing Budgets by Company Turnover (%), 2011
Table 44: Planned Change in Marketing Expenditure: Supplier Responses (%), 20102011
Table 45: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Table 46: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 47: Net Change in Planned Marketing Expenditure, All Industries (%) 2011
Table 48: Future Investment by Media Channels: Supplier Responses, 2011
Table 49: Planned Investment in Marketing and Sales Technologies (%), 2011
Table 50: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Table 51: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Table 52: Key Marketing Aims: Supplier Responses (%), 2011
Table 53: Amendments to Marketing Activities (%), 2011
Table 54: Amendments to Marketing Activities by Region (%), 2011
Table 55: Amendments to Marketing Activities by Company Turnover (%), 2011
Table 56: Use of New Media by Suppliers (%), 2011
Table 57: Use of New Media by Region (%), 2011
Table 58: Use of New Media by Company Turnover (%), 2011
Table 59: Critical Success Factors by Suppliers (%), 2011
Table 60: Critical Success Factors by Region (%), 2011
Table 61: Critical Success Factors by Company Turnover (%), 2011
Table 62: Survey Results - Closed QuestionsFigure 1: Revenue Growth Optimism (%), 20102011
Figure 2: Revenue Growth Optimism by Company Type (%), 20102011
Figure 3: Revenue Growth Optimism by Region (%), 20102011
Figure 4: Revenue Growth Optimism by Turnover (%), 2011
Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2011
Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 7: Key Expected Changes in Business Structure (% Rail Industry Buyer Respondents), 2011
Figure 8: Key Expected Changes in Business Structure (% Road Industry Buyer Respondents), 2011
Figure 9: Key Expected Changes in Business Structure (% Ship Industry Buyer Respondents), 2011
Figure 10: Key Expected Changes in Business Structure, (% Supplier Respondents), 2011
Figure 11: Merger and Acquisition Activity Expectations by Rail Industry Buyers, 20102011
Figure 12: Merger and Acquisition Activity Expectations by Road Industry Buyers, 20102011
Figure 13: Merger and Acquisition Activity Expectations by Ship Industry Buyers, 20102011
Figure 14: Merger and Acquisition Activity Expectations by Suppliers, 20102011
Figure 15: Merger and Acquisition Activity Expectations by Region, 2011
Figure 16: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Figure 17: Top 10 Growth Regions (%), 2011
Figure 18: Top Five Emerging Markets (%), 2011
Figure 19: Demand in Emerging Markets (% Rail Industry Buyer Respondents), 2011
Figure 20: Demand in Emerging Markets (% Road Industry Buyer Respondents), 2011
Figure 21: Demand in Emerging Markets (% Ship Industry Buyer Respondents), 2011
Figure 22: Demand in Emerging Markets (% Supplier Respondents), 2011
Figure 23: Demand in Emerging Markets by Region (%), 2011
Figure 24: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 25: Top Five Developed Regions by Growth (%), 2011
Figure 26: Growth Expectations in Developed Countries by Rail Industry Buyers (%), 2011
Figure 27: Growth Expectations in Developed Countries by Road Industry Buyers (%), 2011
Figure 28: Growth Expectations in Developed Countries by Ship Industry Buyers (%), 2011
Figure 29: Growth Expectations in Developed Countries by Suppliers (%), 2011
Figure 30: Growth Expectations in Developed Countries by Region (% 'Increase' Responses), 2011
Figure 31: Growth Expectations in Developed Countries by Turnover (% 'Increase' Responses), 2011
Figure 32: Leading Business Concerns (%), 20112012
Figure 33: Leading Business Concerns (%), 20112012
Figure 34: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Figure 35: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
Figure 36: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 37: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011
Figure 38: Annual Marketing Budgets: Supplier Responses (%), 20102011
Figure 39: Annual Marketing Budgets by Region (%), 2011
Figure 40: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 41: Planned Change in Marketing Expenditure: Supplier Responses (%), 20102011
Figure 42: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 43: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 44: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Figure 45: Future Investment by Media Channels: Supplier Responses, 2011
Figure 46: Future Investment by Media Channels by Region (% increase responses), 2011
Figure 47: Future Investment by Media Channels by Company Turnover (% increase responses), 2011
Figure 48: Planned Investment in Marketing and Sales Technologies (%), 2011
Figure 49: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 50: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Figure 51: Key Marketing Aims: Supplier Responses (%), 2011
Figure 52: Key Marketing Aims by Region (%), 2011
Figure 53: Key Marketing Aims by Company Turnover (%), 2011
Figure 54: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Figure 55: Amendments to Marketing Activities (%), 2011
Figure 56: Amendments to Marketing Activities by Region (%), 2011
Figure 57: Amendments to Marketing Activities by Company Turnover (%), 2011
Figure 58: Use of New Media by Suppliers (%), 2011
Figure 59: Use of New Media by Region (%), 2011
Figure 60: Use of New Media by Company Turnover (%), 2011
Figure 61: Critical Success Factors by Suppliers (%), 2011
Figure 62: Critical Success Factors by Region (%), 2011
Figure 63: Critical Success Factors by Company Turnover (%), 2011