Global Construction Supplier Industry Outlook Survey 20112012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies


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138pages

ICD Research

$ 2000

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Synopsis

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading construction industry executives. It analyzes how construction industry suppliers media spend, marketing and sales strategies and business practices are set to change in 201112. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading construction industry executives. It analyzes how construction industry suppliers media spend, marketing and sales strategies and business practices are set to change in 201112. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

  • The opinions and forward looking statements of 270 industry executives have been captured in our in-depth survey, of which 64% represent Director and C-level respondents
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
  • The report examines current practices and provides future expectations over the next 12-24 months
  • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
  • This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of packaging buyers and suppliers
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Table Of Content

1 Executive Summary


2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.3 Summary Methodology
2.4 Profile of survey respondents
2.4.1 Profile of buyer respondents
2.4.2 Profile of supplier respondents

3 Industry Dynamics
3.1 Revenue growth expectations
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior level respondents
3.2 Future developments in business structure
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.3 M&A activity predictions
3.3.1 M&A activity predictions by buyers
3.3.2 M&A activity predictions by suppliers
3.3.3 M&A activity predictions by region
3.3.4 M&A activity predictions by company turnover

4 Construction Market Growth Outlook
4.1 Demand in emerging markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover

5 Threats And Opportunities For The Construction Industry
5.1 Leading business concerns for 20112012
5.1.1 Leading business concerns for the period by company type
5.1.2 Leading business concerns for 20112012 by region
5.1.3 Leading business concerns by company turnover
5.2 Key supplier actions to maintain and win buyer business
5.2.1 Actions to maintain and secure buyer business by region
5.2.2 Actions to maintain and secure buyer business by turnover
5.2.3 Actions to maintain and secure buyer business by procurement budget
5.2.4 Actions to maintain and secure buyer business by purchasing decision authority

6 Construction Industry Supplier Marketing Spend Activity
6.1 Planned change in marketing expenditure levels
6.1.1 Planned change in marketing expenditure levels by suppliers
6.1.2 Planned change in marketing expenditure levels by region
6.1.3 Planned change in marketing expenditure levels by company turnover
6.1.4 Planned change in marketing expenditure levels by revenue growth expectations (%), 2011
6.1.5 Net change in planned marketing expenditure, all industries
6.2 Future investment by media channel
6.2.1 Future investment on media channels by suppliers
6.2.2 Future investment by media channel by region
6.2.3 Planned change in marketing spend by company turnover
6.3 Suppliers' future investment in marketing and sales technology
6.3.1 Planned investment in marketing and sales technologies by suppliers
6.3.2 Planned investment in marketing and sales technologies by region
6.3.3 Planned investment in marketing and sales technologies by company turnover
6.4 Annual marketing budgets: construction industry suppliers
6.4.1 Annual marketing budgets by suppliers
6.4.2 Annual marketing budgets by region
6.4.3 Annual marketing budgets by company turnover

7 Marketing and Sales Behaviors and Strategies in 20112012
7.1 Key marketing aims of suppliers for 20112012
7.1.1 Key marketing aims of suppliers
7.1.2 Key marketing aims by region
7.1.3 Key marketing aims by turnover
7.1.4 Key marketing aims by revenue growth expectations
7.2 Essential amendments to marketing activities in 20112012
7.2.1 Amendments to marketing activities by supplier
7.2.2 Amendments to marketing activities by region
7.2.3 Amendments to marketing activities by company turnover
7.3 Use of new media for business prospects
7.3.1 Use of new media by suppliers
7.3.2 Use of new media by region
7.3.3 Use of new media by company turnover
7.4 Critical success factors for choosing a marketing agency
7.4.1 Critical success factors: supplier comparison
7.4.2 Critical success factors: by region
7.4.3 Critical success factors: by company turnover

8 Appendix
8.1 Methodology
8.2 Contact us
8.3 About ICD Research
8.4 Disclaimer


Table 1: Revenue Growth Optimism (%), 20092011
Table 2: Revenue Growth Optimism by Company Type (%), 20092011
Table 3: Revenue Growth Optimism by Region (%), 20092011
Table 4: Revenue Growth Optimism by Turnover (%), 2011
Table 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Table 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Table 7: Key Expected Changes in Business Structure in the Buyers Industry (%), 2011
Table 8: Key Expected Changes in Business Structure in the Equipment and Material Suppliers Industry (%), 2011
Table 9: Key Expected Changes in Business Structure in the Other Construction Suppliers Industry (%), 2011
Table 10: M&A Expectations by Buyers, 20092011
Table 11: M&A Activity Expectations, Construction Equipment and Material Suppliers Industry, 20092011
Table 12: M&A Activity Expectations, Other Construction Industry Suppliers Industry, 20092011
Table 13: M&A Activity Expectations by Region, 2011
Table 14: M&A Activity Expectations by Company Turnover, 2011
Table 15: Top Five Emerging Markets Targeted for Growth (%), 2011
Table 16: Demand in Emerging Markets by Equipment and Material Suppliers (%), 2011
Table 17: Demand in Emerging Markets by Other Construction Suppliers (%), 2011
Table 18: Demand in Emerging Markets by Region (%), 2011
Table 19: Demand in Emerging Markets by Company Turnover (%), 2011
Table 20: Top Five Developed Countries Targeted for Growth (%), 2011
Table 21: Growth Expectations in Developed Countries by Construction Contractors and Developers (%), 2011
Table 22: Growth Expectations in Developed Countries by Equipment and Material Suppliers (%), 2011
Table 23: Growth Expectations in Developed Countries by Other Construction Suppliers (%), 2011
Table 24: Growth Expectations in Developed Countries by Region (% \'increase\' responses), 2011
Table 25: Growth Expectations in Developed Countries by Company Turnover (% \'increase\' responses), 2011
Table 26: Top 10 Growth Regions (%), 2011
Table 27: Leading Business Concerns (%), 20112012
Table 28: Top 5 Leading Business Concerns (%), 20112012
Table 29: Actions to Maintain and Secure Buyer Business Buyer Responses (%), 2011
Table 30: Actions to Maintain and Secure Buyer Business Buyer vs. Supplier Responses (%), 2011
Table 31: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Table 32: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011
Table 33: Planned Change in Marketing Expenditure: Construction Equipment and Materials Suppliers (%) , 2009

Figure 1: Revenue Growth Optimism (%), 20092011
Figure 2: Revenue Growth Optimism by Company Type (%), 20092011
Figure 3: Revenue Growth Optimism by Region (%), 20092011
Figure 4: Revenue Growth Optimism by Turnover (%), 2011
Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 7: Key Expected Changes in Business Structure in the Buyers Industry (%), 2011
Figure 8: Key Expected Changes in Business Structure in the Equipment and Material Suppliers Industry (%), 2011
Figure 9: Key Expected Changes in Business Structure in the Other Construction Suppliers Industry (%), 2011
Figure 10: M&A Expectations by Buyers, 20092011
Figure 11: M&A Activity Expectations, Construction Equipment and Material Suppliers Industry, 20092011
Figure 12: M&A Activity Expectations, Other Construction Industry Suppliers Industry, 20092011
Figure 13: M&A Activity Expectations by Region, 2011
Figure 14: M&A Activity Expectations by Company Turnover, 2011
Figure 15: Top Five Emerging Markets Targeted for Growth (%), 2011
Figure 16: Demand in Emerging Markets by Equipment and Material Suppliers (%), 2011
Figure 17: Demand in Emerging Markets by Other Construction Suppliers (%), 2011
Figure 18: Demand in Emerging Markets by Region (%), 2011
Figure 19: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 20: Top Five Developed Countries Targeted for Growth (%), 2011
Figure 21: Growth Expectations in Developed Countries by Construction Contractors and Developers (%), 2011
Figure 22: Growth Expectations in Developed Countries by Equipment and Material Suppliers (%), 2011
Figure 23: Growth Expectations in Developed Countries by Other Construction Suppliers (%), 2011
Figure 24: Growth Expectations in Developed Countries by Region (% \'increase\' responses), 2011
Figure 25: Growth Expectations in Developed Countries by Company Turnover (% \'increase\' responses), 2011
Figure 26: Top 10 Growth Regions (%), 2011
Figure 27: Leading Business Concerns (%), 20112012
Figure 28: Top 5 Leading Business Concerns (%), 20112012
Figure 29: Actions to Maintain and Secure Buyer Business Buyer Responses (%), 2011
Figure 30: Actions to Maintain and Secure Buyer Business Buyer vs. Supplier Responses (%), 2011
Figure 31: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 32: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011
Figure 33: Planned Change in Marketing Expenditure: Construction Equipment and Materials Suppliers (%) , 2009