Global Power Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies


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148pages

ICD Research

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Synopsis

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading power industry executives. It analyzes how power industry suppliers media spend, marketing and sales strategies and business practices are set to change in 20112012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading power industry executives. It analyzes how power industry suppliers media spend, marketing and sales strategies and business practices are set to change in 20112012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

  • The opinions and forward looking statements of 687 industry executives have been captured in our in-depth survey, of which 45% represent Director and C-level respondents
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
  • The report examines current practices and provides future expectations over the next 1224 months
  • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
  • This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers
Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of power supplier buyers
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Table Of Content

1 Introduction

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Industry Dynamics
3.1.1 Revenue growth expectations
3.1.2 Revenue growth expectations by company type
3.1.3 Revenue growth expectations by region
3.1.4 Revenue growth expectations by turnover
3.1.5 Revenue growth expectations by senior level respondents
3.2 Future developments in business structure
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.3 Merger and acquisition activity expectations
3.3.1 Merger and acquisition activity expectations by buyers
3.3.2 Merger and acquisition activity expectations by suppliers
3.3.3 Merger and acquisition activity expectations by region
3.3.4 Merger and acquisition activity predictions by company turnover

4 Power Industry Market Growth Outlook
4.1 Demand in emerging markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover

5 Threats And Opportunities for the Power Industry
5.1 Leading business concerns for 20112012
5.1.1 Leading business concerns for 20112012 by company type
5.1.2 Leading business concerns for 20112012 by region
5.1.3 Leading business concerns by company turnover
5.2 Key supplier actions to maintain and win buyer business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
5.2.5 Actions to maintain and secure buyer business by purchasing decision authority

6 Power Industry Supplier Marketing Spend Activity
6.1 Annual marketing budgets: power industry suppliers
6.1.1 Annual marketing budgets by region
6.1.2 Annual marketing budgets by company turnover
6.2 Planned change in marketing expenditure levels
6.2.1 Planned change in marketing expenditure levels by region
6.2.2 Planned change in marketing expenditure levels by company turnover
6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
6.3 Future investment by media channel
6.3.1 Future investment by media channel by region
6.3.2 Planned change in marketing spend by company turnover
6.4 Suppliers' future investment in marketing and sales technology
6.4.1 Planned investment in marketing and sales technologies by region
6.4.2 Planned investment in marketing and sales technologies by company turnover

7 Marketing and Sales Behaviors and Strategies in 20112012
7.1 Key marketing aims of suppliers for 20112012
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by company turnover
7.1.3 Key marketing aims by revenue growth expectations
7.2 Essential amendments to marketing activities in 20112012
7.2.1 Amendments to marketing activities by region
7.2.2 Amendments to marketing activities by company turnover
7.3 Use of new media for business prospects
7.3.1 Use of new media by region
7.3.2 Use of new media by company turnover
7.4 Critical success factors for choosing a marketing agency
7.4.1 Critical success factors by region
7.4.2 Critical success factors by company turnover

8 Appendix
8.1 Survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

Table 1: Revenue Growth Optimism (%), 20092011
Table 2: Revenue Growth Optimism by Company Type (%), 20092011
Table 3: Revenue Growth Optimism by Region (%), 20092011
Table 4: Revenue Growth Optimism by Turnover (%), 2011
Table 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Table 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Table 7: Key Expected Changes In Business Structure in the Fossil Fuel Power Generation Industry (%), 2011
Table 8: Key Expected Changes In Business Structure in the Other Power Generation Industry (%), 2011
Table 9: Key Expected Changes In Business Structure in the Power Industry Supplier Industry (%), 2011
Table 10: Merger and Acquisition Activity Expectations, Fossil Fuel Power Generation Industry, 20092011
Table 11: Merger and Acquisition Activity Expectations, Other Power Generation Industry, 20092011
Table 12: Merger and Acquisition Activity Expectations, Power Industry Supplier Industry, 20092011
Table 13: Merger and Acquisition Activity Expectations by Region, 2011
Table 14: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Table 15: Top Ten Growth Regions (%), 2011
Table 16: Top Five Emerging Markets (%), 2011
Table 17: Demand in Emerging Markets by Fossil Fuel Power Generation Companies (%), 2011
Table 18: Demand in Emerging Markets by Other Power Generation Companies (%), 2011
Table 19: Demand in Emerging Markets by Power Industry Suppliers (%), 2011
Table 20: Demand in Emerging Markets by Region (%), 2011
Table 21: Demand in Emerging Markets by Company Turnover (%), 2011
Table 22: Top Five Developed Regions by Growth (%), 2011
Table 23: Growth Expectations in Developed Countries by Fossil Fuel Power Generation Companies (%), 2011
Table 24: Growth Expectations in Developed Countries by Other Power Generation Companies (%), 2011
Table 25: Growth Expectations in Developed Countries by Power Industry Suppliers (%), 2011
Table 26: Growth Expectations in Developed Countries by Region (% increase responses), 2011
Table 27: Growth Expectations in Developed Countries by Company Turnover (% increase responses), 2011
Table 28: Leading Business Concerns (%), 20112012
Table 29: Leading Business Concerns (%), 20112012
Table 30: Actions to Maintain and Secure Buyer Business Buyer Responses (%), 2011
Table 31: Actions to Maintain and Secure Buyer Business Buyer vs. Supplier Responses (%), 2011
Table 32: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Table 33: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011
Table 34: Annual Marketing Budgets: Power Industry Suppliers (%), 20092011
Table 41: Annual Marketing Budgets by Region (%), 2011
Table 42: Annual Marketing Budgets by Company Turnover (%), 2011
Table 37: Planned Change in Marketing Expenditure Levels: Power Industry Suppliers (%), 20092011
Table 38: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Table 39: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 40: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Table 41: Future Investment by Media Channels: Power Industry Suppliers, 2011
Table 42: Future Investment by Media Channels by Region (% Increase Responses), 2011
Table 43: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2011
Table 44: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Table 45: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Table 46: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Table 47: Key Marketing Aims: Power Industry Suppliers (%), 2011
Table 48: Key Marketing Aims by Region (%), 2011
Table 49: Key Marketing Aims by Company Turnover (%), 2011
Table 50: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Table 51: Amendments to Marketing Activities (% Supplier Comparison), 2011
Table 52: Amendments to Marketing Activities by Region (%), 2011
Table 53: Amendments to Marketing Activities by Company Turnover (%), 2011
Table 54: Use of New Media by Suppliers (% Supplier Comparison), 2011
Table 55: Use of New Media by Region (% ), 2011
Table 56: Use of New Media by Company Turnover (% ), 2011
Table 57: Critical Success Factors: Power Industry Suppliers (% ), 2011
Table 58: Critical Success Factors by Region (% ), 2011
Table 59: Critical Success Factors by Company Turnover (%), 2011

Figure 1: Revenue Growth Optimism (%), 20092011
Figure 2: Revenue Growth Optimism by Company Type (%), 20092011
Figure 3: Revenue Growth Optimism by Region (%), 20092011
Figure 4: Revenue Growth Optimism by Turnover (%), 2011
Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 7: Key Expected Changes In Business Structure in the Fossil Fuel Power Generation Industry (%), 2011
Figure 8: Key Expected Changes In Business Structure in the Other Power Generation Industry (%), 2011
Figure 9: Key Expected Changes In Business Structure in the Power Industry Supplier Industry (%), 2011
Figure 10: Merger and Acquisition Activity Expectations, Fossil Fuel Power Generation Industry, 20092011
Figure 11: Merger and Acquisition Activity Expectations, Other Power Generation Industry, 20092011
Figure 12: Merger and Acquisition Activity Expectations, Power Industry Supplier Industry, 20092011
Figure 13: Merger and Acquisition Activity Expectations by Region, 2011
Figure 14: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Figure 15: Top Ten Growth Regions (%), 2011
Figure 16: Top Five Emerging Markets (%), 2011
Figure 17: Demand in Emerging Markets by Fossil Fuel Power Generation Companies (%), 2011
Figure 18: Demand in Emerging Markets by Other Power Generation Companies (%), 2011
Figure 19: Demand in Emerging Markets by Power Industry Suppliers (%), 2011
Figure 20: Demand in Emerging Markets by Region (%), 2011
Figure 21: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 22: Top Five Developed Regions by Growth (%), 2011
Figure 23: Growth Expectations in Developed Countries by Fossil Fuel Power Generation Companies (%), 2011
Figure 24: Growth Expectations in Developed Countries by Other Power Generation Companies (%), 2011
Figure 25: Growth Expectations in Developed Countries by Power Industry Suppliers (%), 2011
Figure 26: Growth Expectations in Developed Countries by Region (% increase responses), 2011
Figure 27: Growth Expectations in Developed Countries by Company Turnover (% increase responses), 2011
Figure 28: Leading Business Concerns (%), 20112012
Figure 29: Leading Business Concerns (%), 20112012
Figure 30: Actions to Maintain and Secure Buyer Business Buyer Responses (%), 2011
Figure 31: Actions to Maintain and Secure Buyer Business Buyer vs. Supplier Responses (%), 2011
Figure 32: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 33: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011
Figure 34: Annual Marketing Budgets: Power Industry Suppliers (%), 20092011
Figure 41: Annual Marketing Budgets by Region (%), 2011
Figure 42: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 37: Planned Change in Marketing Expenditure Levels: Power Industry Suppliers (%), 20092011
Figure 38: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 39: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 40: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Figure 41: Future Investment by Media Channels: Power Industry Suppliers, 2011
Figure 42: Future Investment by Media Channels by Region (% Increase Responses), 2011
Figure 43: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2011
Figure 44: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Figure 45: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 46: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Figure 47: Key Marketing Aims: Power Industry Suppliers (%), 2011
Figure 48: Key Marketing Aims by Region (%), 2011
Figure 49: Key Marketing Aims by Company Turnover (%), 2011
Figure 50: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Figure 51: Amendments to Marketing Activities (% Supplier Comparison), 2011
Figure 52: Amendments to Marketing Activities by Region (%), 2011
Figure 53: Amendments to Marketing Activities by Company Turnover (%), 2011
Figure 54: Use of New Media by Suppliers (% Supplier Comparison), 2011
Figure 55: Use of New Media by Region (% ), 2011
Figure 56: Use of New Media by Company Turnover (% ), 2011
Figure 57: Critical Success Factors: Power Industry Suppliers (% ), 2011
Figure 58: Critical Success Factors by Region (% ), 2011
Figure 59: Critical Success Factors by Company Turnover (%), 2011