Consumer and Market Insights: Make-Up market in Austria




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The Steady economic growth supported by rising exports and falling oil prices and further benefits from newly introduced tax reform will boost the domestic consumption across the consumer goods market in Austria. In the Austrian Make-Up market, Eye Make-Up is the largest category in both value and volume terms, while Face Make-Up category is forecast to gain maximum market share during 2015-2020.

Key Findings
The Make-Up market in Austria will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Eye Make-Up category accounted for 33.9% share by value in the Austrian Make-Up market in 2015.

Consumers in Austria are opting for premium Make-Up products.

Hypermarkets & Supermarkets is the leading distribution channel in the Austrian Make-Up market.

Canadeans Consumer and Market Insights report on the Make-Up market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Rigid Metal, and others; container data for: Tube, Bottle, Tray and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market