Consumer and Market Insights: Make-Up Market in China




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Face Make-Up was the largest category accounting for almost half of the Chinese Make-Up market in 2015. Its forecast to grow at a high CAGR while being the fastest growth category. The desire to look trendy, smart, and have a clean image has been driving the Chinese market, wherein consumers look at innovative Make-up products. Further, the increasing metro-sexual trend among Chinese men has led to rapid growth of the male Make-Up market.

Key Findings
The Make-Up market in China will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Lip Make-Up category accounted for 43.9% share by value in the Chinese Make-Up market in 2015.

The Face Make-Up category is forecast gain maximum market share during 2015-2020.

On-The -Go and Personalization are the major trends that are driving the Chinese Make-Up market.

Extreme temperature variation in China will drive demand for seasonal Make-Up products among consumers in the Chinese Make-Up market.

Department Stores is the leading distribution channel in the Chinese Make-Up market.

Canadeans Consumer and Market Insights report on the Make-Up market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Rigid Metal, Glass, and others; container data for: Tube, Tray, Bottle and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion