Consumer and Market Insights: Make-Up Market in Norway


#676006

57pages

Canadean

$ 875

In Stock

Summary
High disposable income of Norwegian consumers supported by low inflation in the country will create new growth opportunities for the consumer packaged goods companies in Norway. In the Norwegian Make-Up market, Eye Make-Up is the largest category in both value and volume terms, while Nail Make-Up will lead in terms of gaining market share during 2015-2020. Consumers in Norwegian Make-Up market are choosing value for money products.

Key Findings
The Make-Up market in Norway will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Eye Make-Up category accounted for 43.8% share by value in the Norwegian Make-Up market in 2015.

Norwegian consumers are choosing value for money products in the Make-Up market.

Hypermarkets & Supermarkets is the leading distribution channel in the Norwegian Make-Up market.

Synopsis
Canadeans Consumer and Market Insights report on the Make-Up market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Rigid Metal, and others; container data for: Tube, Bottle, Tray, and others

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market