Consumer and Market Insights: Make-Up Market in Romania




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Strong industrial export and a robust domestic demand along with rising disposable incomes will create new growth opportunities in Romania. Lip Make-Up is the leading category by value, while the Eye Make-Up category is forecast to register fastest growth during 2015-2020.This market is led by the international players like Avon Products, Inc, Oriflame Cosmetics S.A and L'Oreal S.A.

Key Findings
The Make-Up market in Romania will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

Lipstick in the Lip Make-Up category occupies more than half of the share in the Romanian Make-Up market in 2015.

Health & Beauty Stores is the leading distribution channel in the Romanian Make-Up market.

Tube Containers are forecast to register fastest growth at a CAGR of 6.1% during 2015-2020.

Canadeans Consumer and Market Insights report on the Make-Up market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Rigid Metal, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market