Consumer and Market Insights: Make-Up Market in Russia




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Russias Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Lip Make-Up category will have the largest volume share and is also projected to witness fastest growth during 2015-2020. Russian women are very image conscious and aspire to have a perfect look. This desire is driving sales of Make-up products that hide imperfections. Aging women with desire to look young will drive sales of Make-up products with anti-aging and rejuvenating properties.

Key Findings
Middle aged population in Russia mostly use Face Make-Up products amongst others.

Lipstick in the Lip Make-Up category accounted for 65.9% share by value in the Russian Make-Up market in 2015.

Health & Beauty Stores is the leading distribution channel which occupies 29.3% of share in the Russian Make-Up market.

Image Consciousness and Personalization are the popular trends in the Make-Up market in Russia.

Demand for naturally made Make-Up products are improving in the Russian market.

Flexible Packaging is forecast to register fastest CAGR of 6.5% among other packaging materials during 2015-2020.

Canadeans Consumer and Market Insights report on the Make-Up market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, Rigid Metal and others; container data for: Tube, Tray, Bottle and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion