Consumer and Market Insights: Suncare in Finland




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The Suncare market in Finland will record marginally higher growth in value terms during 2015-2020 as compared to 2010-2015. Sun Protection is the leading value category as on 2015, while the Self-Tan category is forecast to register fastest growth during 2015-2020. Nivea and Garnier are the popular brands in Finlands Suncare market.

Key Findings
Across all three categories of Suncare, the Sun Protection is the leading value category with 65.1% share by value in the Finnish Suncare market.

Rigid Plastics is the most commonly used packaging material which accounted for 61.6% share of the Suncare market in Finland.

Beiersdorf AG and L'Oral Group are the market leaders in the Finnish Suncare market.

Hypermarkets & Supermarkets is the leading distribution channel in the Finnish Suncare market.

Canadeans Consumer and Market Insights report on the Suncare market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Bottle, Tube, Aerosol and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning