Consumer and Market Insights: Suncare in Peru




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The Peruvian Suncare market will register higher growth during 2010-2015 compared to 2015-2020. Sun Protection is the leading category in terms of both value and volume, as on 2015. The Sun Protection category is forecast to register fastest growth in both value and volume terms during 2015-2020.

Key Findings
Among the analyzed three Suncare categories, the Sun Protection is the leading value category with 66.8% share by value in the Peruvian Suncare market.

Buying behavior of the Peruvian consumers is inclined toward value for money Suncare products in the country.

The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 4.9% in the Peruvian Suncare market during 2015-2020.

Hypermarkets & Supermarkets is the leading distribution channel in the Peruvian Suncare market.

Canadeans Consumer and Market Insights report on the Suncare market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Bottle, Tube, Aerosol and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning