Consumer and Market Insights: Suncare in Portugal




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Recovering economic conditions and improving domestic demand will create new growth opportunities in the Portuguese Suncare market. Sun Protection is the leading value category and is also forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market.

Key Findings
The Suncare market in Portugal will register higher growth in value terms during 2015-2020 compared to 2010-2015

Sun Protection is the leading value category in the overall Suncare market

Hypermarkets & Supermarkets is the leading distribution channel in Portugals Suncare market

Flip/Snap Top is the most commonly used closure type in Portugals Suncare market

Canadeans Consumer and Market Insights report on the Suncare market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning