Consumer and Market Insights: Suncare in Singapore




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Strong economic growth and high disposable income of the consumers is driving the consumer packaged goods market in Singapore. The market is led by Sun Protection category and is also forecast to register fastest growth during 2015-2020. Banana Boat is the leading brand across all the categories.

Key Findings
Singapores Suncare market is forecast to register strong growth in value as well as volume terms during 2015-2020.

The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 3.6% in Singapores Suncare market during 2015-2020.

Energizer Holdings, Inc and Kao Corporation are the market leaders in Singapores Suncare market.

Health & Beauty Stores is the leading distribution channel in Singapores Suncare market.

Canadeans Consumer and Market Insights report on the Suncare market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Bottle, Tube, Aerosol and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning