Consumer and Market Insights: Make-Up Market in Finland




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The Finland Make-Up market is led by Eye Make-Up category in value and volume consumption. The market will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

Key Findings
Of the four categories analyzed, Nail Make-Up will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020

Older Consumers accounts for the majority of Eye Make-Up and Face Make-Up consumption

The Make-Up market in Finland accounted for nearly one-fourth of the overall Cosmetics & Toiletries sales in 2014

The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020

The market in the country is highly competitive and is led by players such as Lumene Group and L'Oreal S.A.

Canadeans Consumer and Market Insights report on the Make-Up market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market