Consumer and Market Insights: Make-Up Market in New Zealand




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The Make-Up market in New Zealand will register marginally higher growth in value and volume terms during 2015-2020 compared to 2010-2015. The market is led by the Face Make-Up category in value terms in 2015. The Lip Make-Up category will gain maximum share during 2015-2020.

Key Findings
Of the four categories analyzed, Lip Make-Up will be the fastest growing value category, registering a CAGR of 4.1% during 2015-2020

Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption

The Make-Up market in New Zealand accounted for nearly one-Sixth of the overall Cosmetics & Toiletries sales in 2014

The use of Rigid Plastics is forecast to register the fastest growth among packaging material during 2015-2020

The market in New Zealand is competitive and is led by players such as Revlon, Inc. and L'Oreal S.A.

Canadeans Consumer and Market Insights report on the Make-Up market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market