Consumer and Market Insights: Make-Up Market in Singapore




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The Make-Up market in Singapore will register marginally higher growth in value and volume terms during 2015-2020 compared to 2010-2015. The Eye Make-Up category is forecast to register the fastest growth in both value and volume terms during 2015-2020. Department Stores is the leading distribution channel in the country.

Key Findings
Of the four categories analyzed, Eye Make-Up will be the fastest growing value category, registering a CAGR of 7.8% during 2015-2020

Older young adults accounts for majority of Eye Make-Up and Face Make-Up consumption

Department Stores is the leading distribution channel accounting for nearly one-third of the overall Make-Up distribution

The use of Screw Top is forecast to register the fastest growth among packaging closures during 2015-2020

The Make-Up market in Singapore is competitive and is led by players such as Lvmh and Shiseido Company, Limited

Canadeans Consumer and Market Insights report on the Make-Up market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market