Consumer and Market Insights: Make-Up in the US




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The Make-Up market in the US will register moderate value and volume growth during 2015-2020, due to already high market penetration. Face Make-Up is the leading category by value, while the Nail Make-Up category is forecast to register fastest growth during 2015-2020. As Make-Up is viewed as an essential daily wear item, consumers will seek to achieve good value from the products purchased. Manufacturers will offer bespoke Make-Up products that cater to the niche segments to drive sales.

Key Findings
The Make-Up market in the US will register higher growth in value terms during 2015-2020 compared to 2010-2015

The Eye Make-Up category has the highest volume share in the overall Make-Up market.

Department Stores is the leading distribution channel in the US Make-Up market.

Tube containers made using Rigid Plastics are the most commonly used containers in the Make-Up market.

Busy consumers in the US will actively seek products that cater to consumption occasions in less conventional situations.

Make-Up products that offer better value are in demand among Women consumers in the US.

Canadeans Consumer and Market Insights report on the Make-Up market in the US provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion