Consumer and Market Insights: Suncare in Denmark




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The Suncare market in Denmark will register high growth in value terms during 2015-2020. The Sun Protection category, which has the highest volume share as on 2015, is expected to record the fastest growth during 2015-2020. Danish Suncare market is led by the international players such as L'Oral Group and Beiersdorf AG.

Key Findings
Low inflation rate and high disposable income will provide growth opportunities for the Suncare market in Consumer Goods sector.

The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 3.1% in the Danish Suncare market during 2015-2020.

L'Oral and Nivea are the leading brands in Suncare market in Denmark.

Hypermarkets & Supermarkets is the leading distribution channel in the Danish Suncare market.

Canadeans Consumer and Market Insights report on the Suncare market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning