Uncovering the Impact of Facebook Ads on Taiwan Online Users



Market Intelligence & Consulting Institute

$ 2000

In Stock

This report aims to identify the impact of Facebook ads on Taiwan online users based on a survey conducted by MIC in the first half of 2016. With an effective sample size of 1,200, this report analyzes the impact by users' gender, age and annual income; examines reasons that have encouraged people to continue using Facebook and highlights the most viewed ad categories; evaluates the impact of those ads on consumer preference towards services and products.