Consumer and Market Insights: Suncare in Bulgaria




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Rising disposable income and increasing consumption will positively influence the growth of Bulgarias consumer packaged goods market. Sun Protection is the leading value category as on 2015 and is also forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Suncare products in Bulgaria.

Key Findings
Sun Protection, the leading category in value terms, will register fastest growth during 2015-2020

Rigid Plastic is the most commonly used packaging material in the Suncare market

Nivea is the leading brand of After-Sun and Self-Tan products in Bulgaria

Hypermarkets & Supermarkets is the leading distribution channel in Bulgarias Suncare market.

Canadeans Consumer and Market Insights report on the Suncare market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning