Consumer and Market Insights: Suncare in Mexico




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The Suncare market in Mexico is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by improving economy and a large young working population. Sun Protection is the leading value category which is also forecast to register the fastest growth during 2015-2020 among all categories. Suncare consumption among Mexicans is mainly influenced by the Personalization and Added Functionality trends in the market.

Key Findings
The Mexican Suncare market is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

Among the three categories analyzed, the Sun Protection is the leading value category with 70.0% share by value in the Mexican Suncare market.

Hypermarkets & Supermarkets is the leading distribution channels for Suncare products in the country.

Bayer AG and Energizer Holdings, Inc. are the market leaders in the Mexican Suncare market.

Personalization and Added Functionality are the major consumer trends that are driving the Mexican Suncare market.

Suncare products made of natural ingredients will gain demand in future in Mexico.

Canadeans Consumer and Market Insights report on the Suncare market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Drug stores & Pharmacies, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

Consumer level trends: Top four consumer trends which influence Suncare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion