Marketing to the iGeneration - US - April 2016


#706590

N/A

Mintel

$ 3996

In Stock

Until recently, the iGeneration has been largely overshadowed by the preceding generation: Millennials. As iGens begin to edge Millennials out of the key 18-34 demographic, marketers need to pay closer attention to this generation’s priorities and how their behavior differs from the dominant Millennials.