Brazilian consumers are drinking fewer alcoholic beverages, including spirits. Brands need to get creative to convince consumers to get on board and start drinking (or drinking more). Apart from the economic crisis, which affects their pockets, consumers are worried about health issues. Providing more information about drinking responsibly as well as nutritional information could be a way to circumvent such issues.
Spirits must taste good neat, therefore brands innovating with flavor should make sure this does not compromise the taste (ie, not too sweet) or consumers might turn away.