Tea Drinks - China - April 2016




$ 3990

In Stock

The ready-to-drink tea drinks market in China has developed slowly over recent years. Intense competition from other soft drink categories and the decline in demand for green and black/red tea drinks, and lack of product innovation have all led to the poor performance of the current market. Despite the pressure, future growth is projected due to the continuing progress of premiumisation and trading up, innovation in flavours and ingredients, and effective consumer segmentation and targeting.