Hispanics and Cleaning the House - US - April 2016




$ 3996

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Hispanics’ expenditures on household cleaning products have grown modestly as a result of Hispanics’ attention toward value and a gradually diminishing sense of urgency for keeping their homes spotlessly clean as they become more acculturated and adopt a more casual attitude toward household cleanliness. However, this is not to say that Hispanics consider cleaning their homes less important, but to emphasize that there are different segments within the Hispanic market – each with different priorities and needs. Brands need to clearly define which segment of Hispanics to focus on and nurture trust there. If done right, growth in other segments may follow.