Consumer and Market Insights: Oral Hygiene in Australia




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Toothpaste is the leading value category, accounting for more than half of the Oral Hygiene market in 2015. Toothbrushes & Replacement Heads category is the fastest growing value category during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel across all Oral Hygiene categories in Australia. Products with multi-functional benefits that help save time and those with innovative technologies will witness growth in the Australian Oral Hygiene market

Key Findings
Of the six categories analyzed, Toothpaste will be the largest value category, registering a CAGR of 3.4% during 2015-2020

Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market accounting for nearly half of the overall Oral Hygiene products packaging in Australia

The use of Tube container is forecast to grow at a CAGR of 3.6% during 2015-2020

Johnson & Johnson Gmbh, The Procter & Gamble Company, and Reckitt Benckiser Plc are the leading market players in the country

Canadeans Consumer and Market Insights report on the Oral Hygiene market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion