Consumer and Market Insights: Oral Hygiene in New Zealand




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High income level and low inflation rate is driving the growth of consumer packaged goods market in New Zealand. Toothpaste is the largest category in both value and volume terms while Dental Floss is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Oral Hygiene products in the country.

Key Findings
Oral Hygiene market in New Zealand will register higher growth in value terms during 2015-2020 compared to 2010-2015

Dental Floss will register the fastest growth among all categories during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel in New Zealands Cosmetics & Toiletries market

Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market

Canadeans Consumer and Market Insights report on the Oral Hygiene market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning