Consumer and Market Insights: Oral Hygiene in Turkey




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Turkeys stable economic growth coupled with a large young population base will fuel the growth of Consumer Packaged Goods market in the country. In the Oral Hygiene market, Toothpaste is the leading value category while Toothbrushes & Replacement Heads category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Oral Hygiene products in the country.

Key Findings
Among the six categories analyzed, Toothpaste is the leading value category, registering a CAGR of 5.8% during 2015-2020.

Hypermarkets & Supermarkets is the leading distribution channel accounting for 42.3% of the overall Oral Hygiene products distribution in Turkey.

The use of Tube container is forecast to grow at a CAGR of 4.3% during 2015-2020.

Glaxosmithkline Plc, The Procter & Gamble Company and Maxill Inc. are the leading market players in the country.

Canadeans Consumer and Market Insights report on the Oral Hygiene market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Paper & Board and Rigid Metals; container data for: Tube, Blister Pack, Bottle and others

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning