Quarterly Beverage Tracker Fourth Quarter 2015: Argentina Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Carbonates are starting to feel the effects of negative media campaigns that have been occurring in the country. With a renewed health and wellness trend, consumers are looking for beverages that contain a reduce amount of sugar. Wine consumption enjoyed a very good performance driven by the red wine segment. Hot tea consumption has managed to grow positively in Q4-15.

Key Findings
Consumption of carbonates suffered a setback, with a contraction due to changing consumer drinking habits

Increased variety in terms of alcohol consumption has been the reason for its positive growth, with lots of microbreweries opening in the country, showing a sophistication of the consumer palate

White milk has benefitted from a migration towards categories with a lower added value, due to the negative scenario in the local economy

The opening of more modern coffee chains provided lots of dynamism to the hot coffee category, as well as attracting younger crowds, enlarging the consumer base and prompting a positive increase

Canadeans Argentina Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Gain an in-depth understanding of the most up-to-date trends in the Argentina beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Argentina to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation