Quarterly Beverage Tracker Fourth Quarter 2015: Bosnia & Herzegovina Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Aggressive price promotions from relatively new local and regional brands are driving the overall soft drinks market. Consumption of Croatian products categorised as dairy drinks in Bosnia are highly affected due to a ban which was later lifted. The average weather for the year did not inspire summer gains, but neither did it adversely affect the market for the year. A recovering but still fragile economy saw no changes to the current tax situation. The country is still burdened with a high unemployment rate which continues to be a key roadblock to a faster economic recovery.

Key Findings
Aggressive price tactics were shown to produce fast share gains, but only in the immediate short term

PET continued its domination, while glass suffered the most in the packaged water category

The health trend aided growth in tea, whilst growing competition for cider and bulk/HOD water are the drivers which help them to stay above last years quarterly volumes

The rise in competition and additional coolers from different vendors provided positive quarterly growth for bulk/HOD water

Growing health and natural trends will continue to drive hot beverages positive trend in 2016

Smaller wineries with premium wines gained the lion's share of the category from competitors, and worked hard to develop the wine drinking culture through extensive PR events

Canadeans Bosnia & Herzegovina Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Bosnia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Bosnia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation