Quarterly Beverage Tracker Fourth Quarter 2015: Bulgaria Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Despite the decline in the tourist sector, the economy continued its recovery which helped the commercial beverage industry to grow further. Despite the warm weather, growth of alcoholic beverages was slowed by higher investment in smaller package sizes in order to increase profit. Fierce competition between the top three bottler of packaged water saw volumes grow. Warm weather and a rise in consumer purchasing power aided the carbonates category.

Key Findings
The long and cool autumn enabled companies to invest in categories with lower summer seasonality and thus benefit from growth in purchasing power

The premium profile of hot beverage consumption gave the higher priced segment substantial share

Alcoholic drinks consumption shifted away from seasonal categories and towards spirits and wine, which were helped by substantial investments

The warmer weather compared to previous years and the rise in purchasing power helped volume growth overall

Potential tax on beverages with high caffeine content might hurt volumes, especially in the budget segment

Brewers have turned to investments in cider in order to gain more volume in the high season, as beer mixes have been proven to have limited potential

Despite the efforts of major bottlers, illegal bottling still held substantial share with small businesses and households

Canadeans Bulgaria Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Bulgaria beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Bulgaria to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation