Quarterly Beverage Tracker Fourth Quarter 2015: Belarus Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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The Belarusian economy continues to struggle, and this accelerated during Q4-15 further reducing consumer spending. Imports and exports, which used to be the main driver for the economy, continued to decline in all beverage categories. Belarusian beer producers continued to desperately search for new foreign markets, and were rather active and creative in terms of new products development. Multiple alternatives to milk and unstable trade relations with Russia allowed consumers to pay less attention to dairy drinks. Consumers continue to pay more attention to prices than brands or packaging.

Key Findings
High inflation and the weak Ruble continue to lower the consumption of soft drinks

Seasonal products were launched in Q4-15 in hopes of gaining some interest in the colder months

It is predicted that deliveries to homes will take share from corporate consumers in bulk/HOD water

Previously a traditional category, squash/syrups has seen long term declines as consumers move towards more convenient and seemingly modern rtd drinks

Low-priced, affordable hot coffees are set to still be more popular in the coming year

The overall hot beverages market is likely to see more discounted brands taking market share as Belarusians look to make savings in their everyday spending

Canadeans Belarus Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Belarus beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Belarus to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation