Quarterly Beverage Tracker Fourth Quarter 2015: Switzerland Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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In 2015 the loss was highest for soft drinks and water, but beer showed a flat development compared with 2014. Price remained a key factor in purchasing decisions with PL products very much at the forefront, thereby producing a detrimental commodity image. Good weather conditions and an active marketing policy helped the beverage market to grow again for the third quarter in a row.

Key Findings
Influenced by negative media attacks, juice has become increasingly exposed to competition from other categories

Results led to the conclusion that the alcoholic drinks market was flat for the whole of 2015

The strong franc made it more and more profitable to import milk to Switzerland. Some of the discounters started to increase the imported volumes, and prices dropped

Ethical consumption remained a key area of interest for hot tea consumers, with premiumisation a key opportunity

Canadeans Switzerland Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Switzerland beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Switzerland to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation