Quarterly Beverage Tracker Fourth Quarter 2015: Colombia Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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In 2015 overall the packaged water category experienced impressive growth, driven by the introduction of new products and also the expansion of players. Beer continued to show remarkable growth, the growth of the alcohol free segment as well as the growth of craft beer were key to this success. An expansion in the use of condensed milk continues to be seen by institutions/EDA channels, with use as an ingredient in desserts and hot beverages.

Key Findings
The bulk/HOD water category contracted in Q4-15, one of the main reasons was that the leading players continued to opt to produce packaged water instead of bulk/HOD water as it was more profitable

The spirits industry continues to be affected by the zero alcohol drink drive regulations

As a response to the trend towards demand for 'on the go' products such as breakfast drinks, new products have been introduced, one of the most notable has been liquid yogurt with cereal

The trend towards drinking coffee out of the home continued in Q4-15. The increase in sales in channels like specialized coffee shops and the entrance of international players like Starbucks have boosted sales of hot coffee

Canadeans Colombia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation