Quarterly Beverage Tracker Fourth Quarter 2015: East Europe Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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A recovering, but fragile regional economy allows the overall beverage industry to grow at constant rate. All commercial beverages were flat for the quarter, but relatively down on an annual basis. The continued rise in number and popularity of discount chains, like Lidl, supported PL growth. Q4-15 included the key Christmas and New Year season, usually a time for a few extra treats, although health benefits remained a continuing trend in many eastern European markets. Warm weather helped commercial beverage momentum during the quarter.

Key Findings
Influenced by a drop in Russian beer demand, Alcoholic beverages suffered decline for the last quarter

Where consumers have a sweet tooth, the high popularity of sweet carbonates is a limiting factor for flavored water

Innovation is also pushing growth as some beverage categories have successfully lent themselves to sensational flavor combinations

Growing interest in health and wellness is a key factor behind sales of commercial beverages

Canadeans East Europe Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

An executive summary providing a concise analysis of the latest quarterly regional trends and outlook for 2015

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the East Europe beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in East Europe to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation