Quarterly Beverage Tracker Fourth Quarter 2015: Spain Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Warmer average temperatures and the better economic mood benefitted many categories, notably carbonates, still drinks and beer. A leading supermarket chain, introduced PL products in big sizes that drove increases in categories such as packaged water. The average consumer has gained more confidence in Q4-15 and as a result has been more willing to spend at on-premise venues and enjoy some more power of spend, which is driving the overall growth of the beverage market.

Key Findings
Packaged water and beer saw an increase in 2015 as a result of favorable temperatures and some recovery of the on-premise market, based on greater consumer confidence and economic recovery

Although some gin brands successfully targeted the Christmas celebrations through prize promotions and luxury pack designs, retail price increases were behind an overall contraction in spirits

Alternative dairy products; first soymilk, yogurt drinks or spoonable yogurts have continued eating into the white milk market

Hot coffee packed in capsules saw an advance as a result of a major advertising campaign

Canadeans Spain Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Spain beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Spain to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation