Quarterly Beverage Tracker Fourth Quarter 2015: Greece Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Soft drinks remained virtually stable compared with Q4-14, driven in particular by gains in iced/rtd tea drinks, energy drinks and nectars. Sports drinks, squash/syrups, carbonates, juice, iced/rtd coffee drinks and still drinks recorded losses, while packaged water remained stable. Sales of alcoholic drinks declined during the quarter; fortified wine, spirits and FABs faced heavy losses, wine recorded more subdued losses, while beer remained stable and cider continued its impressive growth. The year on year performance of dairy declined in Q4-15, driven in particular by losses in drinking yogurt, fermented milk and evaporated milk, more subdued losses in soymilk and white milk, while flavoured milk remained stable and condensed milk continued its growth.

Key Findings
Soft drinks products benefited from the favourable weather conditions with above average temperatures during the quarter and an increase in tourism

Beer started the year with volume losses, hard hit by difficult political and economic conditions. But it continued with stability and growth, which managed to make up for part of the initial losses

White milk is viewed as a necessity for Greek families; consumers reduced purchasing power affects even staples such as white milk

Above average temperatures during the reporting quarter did not favour the consumption of hot beverages

Canadeans Greece Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Greece to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation