Quarterly Beverage Tracker Fourth Quarter 2015: India Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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ACB grew positively in Q4-15 while soft drinks were down, there was a disappointing performance by a few categories. Imports increased in a number of categories , while exports declined in some categories due to low production. Private Label brands in juice, beer, packaged water, squash and still drinks have increased.

Key Findings
In the bulk/HOD water category unbranded water is mainly distributed to three tier cities. There is a higher profit margin for unbranded bulk/HOD water, as the distribution is carried out by the company itself

Due to an increase in the tax on beer there is a high demand on distribution margins

An increase in milk prices in some states has ultimately affected sales of white milk

There were a number of new product launches in the hot tea category in Q4-15

Canadeans India Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Gain an in-depth understanding of the most up-to-date trends in the India beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in India to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation