Quarterly Beverage Tracker Fourth Quarter 2015: Lithuania Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages


#717553

30pages

Canadean

$ 1545

In Stock

Summary
Consumer mood is improving, however the majority of them remain cautious about prices and do their shopping thoughtfully; price discounts remain a key factor when choosing a product. Private Label underperformed the market; the products were mostly successful in the categories, where consumers show the least brand loyalty. Overall commercial beverages consumption remained stable in 2015 compared to 2014.

Key Findings
As the winter months were warmer in comparison to last year the beverage market grew slightly

The health and wellness trend impacted positively on the consumption of packaged water, as the benefits of water consumption are often spoken about in the media

Beer volume tapered off in Q4-15 as a result of an excise tax increase in March and consumers switching from discounted to premium beer

A smooth performance was recorded for dairy drinks in Q4-15 compared to the previous year, as despite decreased prices the weather was average

The competition in retail chains for hot beverages was rather fierce, as the market was highly fragmented with many brands on shelves

Synopsis
Canadeans Lithuania Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

ReasonsToBuy
Gain an in-depth understanding of the most up-to-date trends in the Lithuania beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Lithuania to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation