Quarterly Beverage Tracker Fourth Quarter 2015: Macedonia Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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In Q4-15 the soft drinks market grew at a moderate rate overall due to the generally warmer year. Prices of raw materials and energy fuels were low and also producers offered a number of promotional discounts. There was a focus on existing products with little new introductions. Spirits are benefiting from on-premise marketing of imported brands and a growing demand for cocktails.

Key Findings
Packaged water benefited from the stable low price of PET, allowing for more elasticity in prices/marketing costs

Limited purchasing power and limited awareness of value added products impeded greater success for white milk

Soymilk benefits from a loyal consumer base, combined with flavor diversification and the expansion of health stores have helped it to maintain its volume

Trend towards medicinal teas and herbal mixes with specific functions in the hot tea category

Canadeans Macedonia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Macedonia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Macedonia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation