Quarterly Beverage Tracker Fourth Quarter 2015: Norway Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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There is weak growth in the economy at present, with little growth in consumption levels. Thus soft drinks did not generally perform as well as expected in Q4-15, with consumption losses recorded in packaged water, juice, nectars, squash/syrups, still drinks and iced/rtd tea drinks. There was mixed fortunes for the dairy drinks category in the final quarter. All alcoholic drinks saw reasonable growth in Q4-15 except spirits, due to the festive season.

Key Findings
All commercial beverages performed flatly during the reporting quarter due to the lack of a decent weather

Packaged water consumption levels declined in 2015 on a full year basis, driven by poor results in Q3-15 due to the below par summer weather, with July being the worst month weather-wise

The beer market ended the year positively, with the chance of more considerable growth scuppered by weaker consumption in the second and third quarters

White milk consumption was down in Q4-15, and also in 2015 overall, continuing the downward trend seen in recent years

Drinking yogurt continues to struggle against the strength of the larger fermented milk products, such as Biola

Hot tea consumption levels grew in Q4-15, helped by the cooler autumn weather, ending the year with overall sales volumes up

Canadeans Norway Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Norway beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Norway to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation