Quarterly Beverage Tracker Fourth Quarter 2015: Portugal Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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In Q4-15 consumption was influenced by the warmer average temperature than in the previous year. Producers of nectars are expected to target school children, as an strategic way of attracting future core consumers. Packaged water is increasingly being targeted at children and pre-teens as the best healthy way to drink water. White milk continued witnessing contractions in Q4-15 again owing to the trend of consumers decreasing their consumption of white milk by replacing it with alternative products.

Key Findings
Sales of packaged water experienced robust growth in Q4-15. This was attributed to a favourable environment, with higher temperatures than the historic average and improved consumer confidence

The flavoured beer segment has gained presence in modern retail stores owing its high alcohol content that allows these beers to be a substitute for spirits

The lactose-free attribute is one of the main opportunities for white milk to build its value

Hot coffee has continued to recover its on-premise consumption due to its policy of static retail prices in traditional bars

Canadeans Portugal Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

Gain an in-depth understanding of the most up-to-date trends in the Portugal beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Portugal to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation