Quarterly Beverage Tracker Fourth Quarter 2015: Poland Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages


#717560

32pages

Canadean

$ 1545

In Stock

Summary
Various economic factors such as increased GDP, deflation, decreased unemployment and warmer weather as well had a beneficial impact on demand for beverages. In Q4-15 growth of the beverage market was apparent, development of branded and PL products contributed to the growth.

Key Findings
Dairy drinks were boosted by developments in flavoured milk

Warmer weather compared to 2014 had a positive impact on beverage consumption overall

The growing number of 'eco-stores' and other points of sale for food, drinks and other products that are viewed as healthy, is helping the beverage market to develop further

The hot tea market in Poland saw a leading black tea products decrease, however green tea developed in Q4-15

Synopsis
Canadeans Poland Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our Q4 special focus update on the latest trends in functional and flavoured waters

ReasonsToBuy
Gain an in-depth understanding of the most up-to-date trends in the Poland beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Poland to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation